Let us be clear: equity, diversity and inclusion are not notions to be taken lightly. They are not marketing slogans, but fundamental principles aimed at restoring social justice. And now Trump, with his polarizing positions and his fiery rhetoric, dares to join the dance. The very idea that he could influence our society, which aspires to social justice and openness, is unsettling. It is a reminder to all our leaders, entrepreneurs and politicians of their role in promoting our culture. Our aspirations to an inclusive society are threatened by this extreme vision of exclusion spreading insidiously among our neighbours to the south.
The “America first” ideology alarms minorities across the United States. Every government budget line for EDI is being eliminated. But what would that mean concretely for Quebec if, unfortunately, those directions came to influence us? Judging by our recent past, I do not see Quebec turning its institutions into American-style arenas of polarization. That is not the kind of television show we enjoy — but let us stay vigilant.
These positions should not be laughed off, at the risk of turning a blind eye to a reality. A share of Americans support this position, and some Quebecers are listening. Misunderstanding of the LGBTQ+ movement and the questioning of women's status by certain masculinist groups are shaping minds, worrying and destabilizing many people, and making them receptive to backward-looking currents. So what can be done to preserve our openness and our culture of mutual respect in such a context? Here is what I believe.
If 5% of a population can influence a society, business leaders are part of that 5%. As champions of their company culture, aligned with Quebec values, entrepreneurs are a bulwark against this potential social slide. Business leaders have to become aware of their obligation to know and communicate their culture. Equity, diversity and inclusion have to be translated into cultural codes inside our SMEs, so they generate behaviours that create value for the common good. A strong, clear company culture influences employees, who often carry those behaviours into their personal lives. That is a virtuous circle that will protect us from every unhealthy influence.
Which entrepreneurs can claim that 100% of their employees behave the way they expect? Sharpen your pencils, fellow entrepreneurs! Set down your convictions and get ready to communicate them, quickly. You will shape the future far more than you think!
